AI and Internal Communications: Buckle Up for the Changes to Come

AI and Internal Communications: Buckle Up for the Changes to Come

LinkedIn post published on November 14, 2024

Be honest—how often have you opened a company email and thought, “This doesn’t apply to me”? AI could change all that.

Imagine every company update felt like it was written just for you. That’s the magic AI-powered personalization promises for internal communications, to turn “meh” messaging into memorable and meaningful moments that leave employees smiling.

Of course there are serious concerns over using AI to target employees, but that's not what this post is about, I'll leave that for next time.

Here are five ways companies could use AI to better communicate with employees.

1️⃣ Customized Content, Zero Noise

AI will learn how employees engage with platforms like intranets and email, delivering the content that actually matters to them. This also helps with identifying how your content will resonate with employees. No more blanket announcements everyone scrolls past—each update will increasingly be tailored to their role, interests, and work.

2️⃣ Engagement That Sticks

Personalized messages aren’t just convenient; they get people engaged, leading to better morale. With deep insights driving communications that feel relevant to what people do every day, they’re way more likely to tune in. Forget monthly newsletters—in the future your AI will learn and prioritize useful content tailored to employees based on their own needs, stated or otherwise by themselves and others.

3️⃣ Right Message, Right Time (No Guessing)

A finely tuned AI will help us not only know what to say, but where and when to reach each employee—without endless “which channel?” debates. Mobile notifications will hit frontline workers between tasks; detailed reports arrive in office teams’ inboxes during meetings. It will be like having a coms expert with a crystal ball.

4️⃣ Search Made Simple—No More Endless Scrolling

With AI-enhanced search, you should be able to quickly find employees, get quick results, and let them move on with their day. No more calling around to find who knows what to do. Imagine saving everyone from the abyss of outdated files and irrelevant docs. As data is added to the system it will increasingly get better.

5️⃣ Real-Time Feedback (Minus the Waiting)

AI doesn’t just deliver content; it tracks what’s working, giving you real-time insights to adjust on the go. So, instead of wondering if that announcement hit the mark, you’ll know instantly—and can adapt to keep engagement high. I'm not saying you will be giving up running all surveys, but with AI models running 24/7 there will be ample fertile ground for you to know employees at any particular point in time.

AI personalization can potentially help take coms from “just another email” to genuinely engaging, helping employees feel more connected and informed. Next time I'll post about the dangers of companies using AI to target employees. Stay tuned!

#InternalComms #AIPersonalization #EmployeeEngagement #FutureOfWork #creativity #innovation #technology #artificialintelligence #management