10 commandments for moving social media mountains

Charlton Heston in the 1956 movie, The 10 Commandments.

Think you know how to conceive and create social media that gets attention? Creating two-way conversations is a given, but you're going nowhere if you don’t know these 10 social media commandments: 

1.      Thou shalt not neglect photos/graphics. On social channels be brief with your words. If you need to say a lot then use a space that is not on social media channels to say it. The only people who are willing to read more than 80-100 of what you say are your friends, not most customers.

2.      Thou shalt not unleash plagues of ideas. Ideally you should be making one point. If you must, make two points. More ideas confuse the reader.

3.      Thou shalt cast lines that reel in all who are curious. These headlines are designed to get people to click a link to go beyond the social page. Can it be annoying? Yes. Does it work? Undoubtedly.

4.      Thou shalt not be predictable. People get tired. Don’t make them tired more quickly. Curious copy interspersed with different kinds of writing for maximum impact goes the furthest.

5.      Thou shalt avoid disclaimers and disclosures. These are ugly and scorned by all of humanity. Find a way around presenting such copy on your social pages at all cost.

6.      Use photos whenever possible, except on Tumblr when you might choose to go with .gifs first. You don’t generally want to push people invest time in a movie.

7.      Thou shalt not cheat with thy neighbor’s information to create boring photos. Infographics are so 2012. The only place they still really work is on LinkedIn. Want me to prove it? Just see how often the biggest and best companies using social media (Oreo, Samsung, Red Bull, etc.) use infographics.   

8.      Thou shalt remember to execute as you wish, not as social companies want. For example, Facebook wants you to upload your videos directly through FB. Instead, you can use a bitly link pointing to a video on YouTube. You get people's attention using a flashy pic for lower investment buy-ins. There are other things you can do too. (Ask me in the comments below or in any of the LinkedIn groups this is published under. I’m happy to bounce ideas.)

9.      Thou shalt know your age. Trendy sites mainly aimed towards younger folks, like Reddit and Tumblr, see plentiful use of memes. This is where memes should remain for the most part. Occasional use of memes on other sites to remind users of our their youthful days is fine. Likewise, when on social channels for younger folks, trying to advertise or use approaches blatantly vetted by a legal team or PR group is going to explode in your face. Try advertising elsewhere and your paid posts will have a much easier time, although even many people are tired of sponsored posts (advertisements) that they see as SPAM.

10.   Thou shalt be a hep cat modern. Look for trending events and try to quickly create posts that play off of sentiment. You’ll be seen as more with the times, not creating posts that you feed into some sort of machine to be spit out at regular intervals.

BONUS COMMANDMENT! Look at what your competitors are doing with your target audience. Figure out why it works, not just how it works. Now use the why to find your own approach and do it better. 

4 quick and dirty tips to conquer Twitter

Just started using Twitter but not sure how this thing works? 


Let me help. I just started using my Twitter account seriously a few months ago, and I've been seeing explosive engagement! I'm fortunate to have met a lot of cool people, as well as learned a lot in the process.


Here are 4 quick and dirty tips to get a lot out of Twitter quickly:


1. Choose your retweets wisely


Post a blend of content: 30% should be retweets of posts (make sure you know what the posts say, and that you agree with them. RTs are a public part of your personal brand!) 


2. Don't be a robot


Your tweets should be 30% direct conversations and comments with other people. This shows you're not robo-tweeting. I know, I know, 30% is high, but you're more likely to connect with people initially if you do this. Try to only follow people who connect with you personally.


3. Don't a be a nerd either


40% of your posts should be original comments and links to original stuff you've made, on a blog for example. Try to have a main focus to show you're driven, and some other side interests to show that you're not a nerd.


4. Be an icon


Tons of people have their photo for their personal profile. How many do you know have a personal icon? In my opinion, icons stand out better and get you noticed when your picture might be lost. It also shows you have special initiative.


You can always tweak the above advice depending on how many followers you have and your goals, but these tips will help you quickly stand out from the competition.


I'm at twitter.com/aatifbokhari. I'm open to all follows, but I only follow back people who directly engage with me.


Do you agree with the above tips, or do you have different strategies? What do you think DOESN'T work? Sound off in the comments below!

1 unbelievably fun tip for memorizing anything (Hack Your Brain #2)

Corporate communications professionals have to juggle unbelievable amounts of information and relationships. Come to think of it, EVERYONE needs to do that.

How can this be done?

Memory. Aside from using tools, such as Radian6, a strong memory makes all the difference for your getting work done efficiently and enjoying your life.

Unfortunately, many people are intimidated by the idea of relying upon their minds, rather than committing their thoughts to paper. They don’t know how to do it, aside from the usual tips to break down items into abbreviated lists and so on.

Abbreviations work. But you can do much, MUCH better.

If you’re like me, memorizing things can be tricky. That is, until I heard of the Memory Palace technique. People use this simple trick to quickly memorize unbelievable amounts of information. An eight-time world memory champion, Dominic O’Brien, was able to memorize 54 decks of cards in sequence looking at each card only once using this tip.

Intrigued? So was I. Practicing this technique has forever changed how I approach memorization.

I’ll explain how it works.

How your memory works

Your brain is an amazingly powerful organ. And it can remember things far beyond what you might think is the expiration date. How often have you tasted a dish and been transported back to your childhood, or seen a beautiful sight that stays for years? Clearly, it is possible to store info for long periods, without apparently trying very hard and this is all the more true if those thoughts are highly emotional.

The other thing that matters a lot to your remembering information is that your Hippocampus, a visual center in the brain, is intimately tied to your memorizing abilities.

Activate your Hippocampus and chances are that you will be more likely to remember once fleeting thoughts. Make your thoughts highly emotional and you can bank on not forgetting as easily as you once might have.

How can we take advantage of our neurological wiring? We build a palace. 

Build a place in your mind that you already know well

The Memory Palace is highly effective as a memorization tool largely because it activates the Hippocampus. 

Here’s how to do it. In your mind, visualize a place that you already know intimately. The place you visually might be a home you lived in for years, or a path you walk every day through your workplace. The place really doesn’t matter so much as your knowledge of it. If it is a place that you feel strong about, all the better. Your visualized place is your palace.

Now, associate your items for memorizing with the place you have visualized

Create relationships between different areas in your palace with the items you want to memorize. For example, if you want to remember a pencil, you might consider visualizing a pencil as you enter your palace. As you walk through your palace in your mind’s eye, you see other objects you need – a tomato, a crocodile, tickets to an NBA game.

You know what? Let’s keep these items in mind as we go to the next step – a pencil, a tomato, a crocodile, and tickets to an NBA game.

Make your thoughts as emotional and strange as possible (a practical example)

We have already nailed an important part of memory by building memory palaces. Now lets really make those thoughts stick.

The Romans, who came up with the Memory Palace technique, suggested making the thoughts we memorize as gory as possible. They said that the more weird and emotional the image, the better.

Here is how I would do it.

As I walk into my childhood home through the garage, I see the pencil. It is a HUGE pencil, with the circumference of a log. Better escape into the next room, the pencil is rolling after me and might crush my toes! RUN!

Whew, made it. … Uh, the floor is covered in squashed tomatoes … who is going to have to clean up this mess? Ugh!

(Luckily there is a cartoon crocodile in the living room, his teeth dripping with blood and guts. I say luckily, because he has begun sweeping up the tomatoes.)

Better go in the kitchen, this is a little weird. And I don’t like the way the tomatoes are squelching underfoot.

Woah! … It’s Derrick Rose, my favorite player for the Chicago Bulls, and he’s sitting at the kitchen table. Why is he here? … He’s handing over those NBA tickets for my family that I wanted! What a great day.

See what I mean? You might be able to memorize my list more easily than before I made it so bizarre. The more bizarre, emotional and disgusting, the better.

On a side note, there is a major reason I used a childhood theme for my recent Burt and Ernie teach Twitter techniques post. Memories of childhood shows and experiences can be a powerful way of helping others remember our social media content. Of course such content has to be memorable for the right reasons, otherwise it can more easily remain in the mind for the wrong reasons!

How to begin applying the Memory Palace to your work

Now it’s time to practice this technique yourself. While you’re at home, write down a grocery list and commit the items to memory by building a crazy Memory Palace. Leave the list at home; do not look at the list while shopping.

After you get back, check how many items you remembered. If you forgot any items, really think about why that might be. Was your association between the items and the place you constructed strong enough? Were the razor blades you needed not scary enough?

Don’t get discouraged if you were not 100% successful the first time. The more you practice the Memory Palace technique, the easier it will be to remember items. On the other hand, you might find yourself getting perfect scores from the beginning. The key to success is really activating your brain’s emotional and visual center.

Once you have become good at memorizing lists of up to 30 items, you can graduate to relying on this technique at work. Once you can do this reliably with memorizing physical objects, you might try using Memory Palaces to recall abstract concepts linked strongly to physical objects in your mind’s eye. 

For example, if you want to memorize “honor”, you might find remembering a knight in shining armor useful to memorizing that concept. The more you learn how your mind works, the more you can fine tune this process. Eventually you would always want to use the same objects to recall specific concepts.

Well, what do you think? Have you ever used the Memory Palace, and what sort of results have you gotten? I would love to hear your thoughts.

Happy memorizing!