247 Labs, a web development and IT services firm based in Toronto, was active online for 13 years but struggled to stand out in a crowded field of competitors. I guided the organization to highlight its services and experience in an edgy and humorous way that played off of current events and popular memes. I also directed the team to use the company logo in a consistent way, which had not been done up to this point.
Check out the following examples and let me know if you think I succeeded!
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