247 Labs, a web development and IT services firm based in Toronto, was active online for 13 years but struggled to stand out in a crowded field of competitors. I guided the organization to highlight its services and experience in an edgy and humorous way that played off of current events and popular memes. I also directed the team to use the company logo in a consistent way, which had not been done up to this point.
Check out the following examples and let me know if you think I succeeded!
๐๐๐๐๐๐๐๐๐! ๐๐๐๐ ๐ฆ๐ฒ ๐ซ๐๐ฏ๐ข๐๐ฐ ๐จ๐ ๐๐จ๐ฎ๐ข๐ฌ ๐๐ฎ๐ข๐ญ๐ญ๐จ๐ง ๐๐ฆ๐๐ ๐ข๐ง๐๐ญ๐ข๐จ๐ง ๐ฏ๐ฌ ๐๐ฅ ๐๐๐ซ๐๐ฆ๐๐ข๐ง ๐๐ฆ๐๐๐ซ ๐๐ฎ๐ ๐๐ช๐ฎ๐ ๐๐ฎ๐๐๐ข. ๐'๐ฆ ๐ฌ๐จ ๐ฉ๐ซ๐จ๐ฎ๐, ๐ฐ๐ก๐๐ญ ๐๐จ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ง๐ค?
๐๐ถ๐น๐ถ๐ณ๐บ ๐ฐ๐ณ ๐๐ถ๐ฅ๐จ๐ฆ๐ต? ๐๐ ๐๐ฎ๐ข๐จ๐ช๐ฏ๐ข๐ต๐ช๐ฐ๐ฏ ๐๐ข๐ต๐ต๐ญ๐ฆ๐ด ๐๐ฒ๐ถ๐ข ๐๐ถ๐ฃ๐ข๐ช
I was driving to my local Louis Vuitton store to try LV's blockbuster fragrance, Imagination-which I had never smelled before-telling myself for the umpteenth time to stay cool.
My destination was Yorkdale Mall, one of Toronto's most upscale shopping centers, and my mission was to compare two heavyweights: ๐๐ ๐๐ฆ๐๐ ๐ข๐ง๐๐ญ๐ข๐จ๐ง and one of its currently most talked about clones, ๐๐ฅ ๐๐๐ซ๐๐ฆ๐๐ข๐ง ๐๐ฆ๐๐๐ซ ๐๐ฎ๐ ๐๐ช๐ฎ๐ ๐๐ฎ๐๐๐ข.
There's something irresistible about fresh fragrances. Clean, bright and uplifting, they evoke the serenity of morning dew and the crispness of a cool breeze. As a longtime fan of freshies, I've tested everything from budget staples like Davidoff Cool Water to niche masterpieces. So, when I had the chance to compare ๐๐จ๐ฎ๐ข๐ฌ ๐๐ฎ๐ข๐ญ๐ญ๐จ๐ง ๐๐ฆ๐๐ ๐ข๐ง๐๐ญ๐ข๐จ๐ง, a luxurious standout in the category, with ๐๐ฅ ๐๐๐ซ๐๐ฆ๐๐ข๐ง ๐๐ฆ๐๐๐ซ ๐๐ฎ๐ ๐๐ช๐ฎ๐ ๐๐ฎ๐๐๐ข, a clone making waves across the fragrance community, I couldn't resist.
๐๐๐๐ ๐๐๐ ๐ ๐๐๐ ๐๐๐๐๐๐:
๐ https://lnkd.in/gtxv_XxP
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