Refresh of 247 Labs' social media marketing

When 247 Labs turned to me to revamp its social media I needed the call. 

247 Labs, a web development and IT services firm based on Toronto had been active for 13 years but struggled to stand out online in a crowded field of competitors. I guided the organization to be more intentional in highlighting its services, but in a far more edgy and humorous way that played off of current events and popular memes. I also directed the team to use the logos in a consistent way in all their posts, which had not been done up to this point. 

Check out the following examples and let me know if you think I succeeded!

Luxury or Budget? LV Imagination Battles Aqua Dubai

𝐏𝐔𝐁𝐋𝐈𝐒𝐇𝐄𝐃! 𝐑𝐞𝐚𝐝 𝐦𝐲 𝐫𝐞𝐯𝐢𝐞𝐰 𝐨𝐟 𝐋𝐨𝐮𝐢𝐬 𝐕𝐮𝐢𝐭𝐭𝐨𝐧 𝐈𝐦𝐚𝐠𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐯𝐬 𝐀𝐥 𝐇𝐚𝐫𝐚𝐦𝐚𝐢𝐧 𝐀𝐦𝐛𝐞𝐫 𝐎𝐮𝐝 𝐀𝐪𝐮𝐚 𝐃𝐮𝐛𝐚𝐢. 𝐈'𝐦 𝐬𝐨 𝐩𝐫𝐨𝐮𝐝, 𝐰𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤?

𝘓𝘶𝘹𝘶𝘳𝘺 𝘰𝘳 𝘉𝘶𝘥𝘨𝘦𝘵? 𝘓𝘝 𝘐𝘮𝘢𝘨𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘉𝘢𝘵𝘵𝘭𝘦𝘴 𝘈𝘲𝘶𝘢 𝘋𝘶𝘣𝘢𝘪

I was driving to my local Louis Vuitton store to try LV's blockbuster fragrance, Imagination-which I had never smelled before-telling myself for the umpteenth time to stay cool.

My destination was Yorkdale Mall, one of Toronto's most upscale shopping centers, and my mission was to compare two heavyweights: 𝐋𝐕 𝐈𝐦𝐚𝐠𝐢𝐧𝐚𝐭𝐢𝐨𝐧 and one of its currently most talked about clones, 𝐀𝐥 𝐇𝐚𝐫𝐚𝐦𝐚𝐢𝐧 𝐀𝐦𝐛𝐞𝐫 𝐎𝐮𝐝 𝐀𝐪𝐮𝐚 𝐃𝐮𝐛𝐚𝐢. 

There's something irresistible about fresh fragrances. Clean, bright and uplifting, they evoke the serenity of morning dew and the crispness of a cool breeze. As a longtime fan of freshies, I've tested everything from budget staples like Davidoff Cool Water to niche masterpieces. So, when I had the chance to compare 𝐋𝐨𝐮𝐢𝐬 𝐕𝐮𝐢𝐭𝐭𝐨𝐧 𝐈𝐦𝐚𝐠𝐢𝐧𝐚𝐭𝐢𝐨𝐧, a luxurious standout in the category, with 𝐀𝐥 𝐇𝐚𝐫𝐚𝐦𝐚𝐢𝐧 𝐀𝐦𝐛𝐞𝐫 𝐎𝐮𝐝 𝐀𝐪𝐮𝐚 𝐃𝐮𝐛𝐚𝐢, a clone making waves across the fragrance community, I couldn't resist.

𝐑𝐄𝐀𝐃 𝐓𝐇𝐄 𝐅𝐔𝐋𝐋 𝐑𝐄𝐕𝐈𝐄𝐖:

🔗 https://lnkd.in/gtxv_XxP

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