Friday, March 28, 2025

Behind the Scents: The Harsh Reality of Selling Perfume


By Ali Bokhari 

Most fragrance lovers might assume that selling high-end perfumes is a sophisticated, glamorous endeavor-perhaps akin to living inside a luxury magazine ad. They see the gleaming bottles and the polished counters, and they imagine an existence draped in elegance and effortless profit. If only that was the case.

The truth? Unless you're one of the lucky few capitalizing on boatloads of customers that have no idea what a fair price is, selling perfumes as a small independent brick-and-mortar retailer is less about luxury and more about surviving on razor-thin margins, constant stress and the occasional existential crisis. I was not aware of any of this when, for a short time I considered opening my own store. Thank goodness, I thought of contacting retailers first and getting their advice before jumping in.

Small retail stores are caught in a relentless squeeze between aggressive discounters and powerful manufacturers who call the shots. If that sounds fun, wait until you hear the part about how much it costs to even get in the game. Spoiler: it's a lot.

๐Ÿ”— READ THE REST OF THE ARTICLE HERE!:

https://ifragranceofficial.com/the-harsh-reality-of-selling-perfume/

Friday, March 14, 2025

Liquid Brun vs. Althair: Can a $45 Dupe Beat the $300 Original?


I looked at the fragrance shop clerk in shock, staring down at the 125 ml orange Parfums de Marly bottle as if it had burned my hand.

Liquid Brun smells exactly like PDM's Althair!" I somehow managed to get out. "Correction," my friend told me, laughing, "Liquid Brun is Althair!" 

OK, it definitely sounds like hyperbole, but as of 48 hours ago, I am a newly converted believer that a $45 USD Fragrance World clone can be equally as good-or better?-than the original priced in many places at $328 USD.

READ THE WHOLE ARTICLE:



Saturday, March 8, 2025

REVIEW: JPG Le Male Elixir Absolu










Published on I Fragrance on March 8, 2025

Look, I know some folks will come for me for questioning whether or not Jean Paul Gaultier's newest Le Male is a must buy, but my job isnโ€™t to sugarcoatโ€”itโ€™s to be fair, to not pull punches and to tell it like it is. 

If youโ€™re thinking of blind-buying JPG's newest release or know someone who is, you need to read this first. 

๐Ÿ”— Get the full review here: https://ifragranceofficial.com/jpg-le-male-elixir-absolu-review/

Tuesday, February 18, 2025

Refresh of 247 Labs' social media marketing

247 Labs, a web development and IT services firm based in Toronto, was active online for 13 years but struggled to stand out in a crowded field of competitors. I guided the organization to highlight its services and experience in an edgy and humorous way that played off of current events and popular memes. I also directed the team to use the company logo in a consistent way, which had not been done up to this point. 

Check out the following examples and let me know if you think I succeeded!











Wednesday, February 5, 2025

REVIEW: Luxury or Budget? LV Imagination Battles Aqua Dubai







๐๐”๐๐‹๐ˆ๐’๐‡๐„๐ƒ! ๐‘๐ž๐š๐ ๐ฆ๐ฒ ๐ซ๐ž๐ฏ๐ข๐ž๐ฐ ๐จ๐Ÿ ๐‹๐จ๐ฎ๐ข๐ฌ ๐•๐ฎ๐ข๐ญ๐ญ๐จ๐ง ๐ˆ๐ฆ๐š๐ ๐ข๐ง๐š๐ญ๐ข๐จ๐ง ๐ฏ๐ฌ ๐€๐ฅ ๐‡๐š๐ซ๐š๐ฆ๐š๐ข๐ง ๐€๐ฆ๐›๐ž๐ซ ๐Ž๐ฎ๐ ๐€๐ช๐ฎ๐š ๐ƒ๐ฎ๐›๐š๐ข. ๐ˆ'๐ฆ ๐ฌ๐จ ๐ฉ๐ซ๐จ๐ฎ๐, ๐ฐ๐ก๐š๐ญ ๐๐จ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ง๐ค?


๐˜“๐˜ถ๐˜น๐˜ถ๐˜ณ๐˜บ ๐˜ฐ๐˜ณ ๐˜‰๐˜ถ๐˜ฅ๐˜จ๐˜ฆ๐˜ต? ๐˜“๐˜ ๐˜๐˜ฎ๐˜ข๐˜จ๐˜ช๐˜ฏ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜‰๐˜ข๐˜ต๐˜ต๐˜ญ๐˜ฆ๐˜ด ๐˜ˆ๐˜ฒ๐˜ถ๐˜ข ๐˜‹๐˜ถ๐˜ฃ๐˜ข๐˜ช


I was driving to my local Louis Vuitton store to try LV's blockbuster fragrance, Imagination-which I had never smelled before-telling myself for the umpteenth time to stay cool.


My destination was Yorkdale Mall, one of Toronto's most upscale shopping centers, and my mission was to compare two heavyweights: ๐‹๐• ๐ˆ๐ฆ๐š๐ ๐ข๐ง๐š๐ญ๐ข๐จ๐ง and one of its currently most talked about clones, ๐€๐ฅ ๐‡๐š๐ซ๐š๐ฆ๐š๐ข๐ง ๐€๐ฆ๐›๐ž๐ซ ๐Ž๐ฎ๐ ๐€๐ช๐ฎ๐š ๐ƒ๐ฎ๐›๐š๐ข. 


There's something irresistible about fresh fragrances. Clean, bright and uplifting, they evoke the serenity of morning dew and the crispness of a cool breeze. As a longtime fan of freshies, I've tested everything from budget staples like Davidoff Cool Water to niche masterpieces. So, when I had the chance to compare ๐‹๐จ๐ฎ๐ข๐ฌ ๐•๐ฎ๐ข๐ญ๐ญ๐จ๐ง ๐ˆ๐ฆ๐š๐ ๐ข๐ง๐š๐ญ๐ข๐จ๐ง, a luxurious standout in the category, with ๐€๐ฅ ๐‡๐š๐ซ๐š๐ฆ๐š๐ข๐ง ๐€๐ฆ๐›๐ž๐ซ ๐Ž๐ฎ๐ ๐€๐ช๐ฎ๐š ๐ƒ๐ฎ๐›๐š๐ข, a clone making waves across the fragrance community, I couldn't resist.


๐‘๐„๐€๐ƒ ๐“๐‡๐„ ๐…๐”๐‹๐‹ ๐‘๐„๐•๐ˆ๐„๐–:


๐Ÿ”— https://lnkd.in/gtxv_XxP


#LouisVuitton #Luxury #Fashion #LV #Fragrance #Perfume #Style #LuxuryLifestyle #Designer #Scent #Oud #Communications #Marketing #PublicRelations #ContentStrategy #MediaRelations

Sunday, January 26, 2025

Viral Fragrance Review Ranks First on Google



My first perfume review for I Fragrance, a comparison between Parfums de Marly Althair and Fragrance World Liquid Brun, hit the number one spot on Google within 48 hours of being published. You can read the full article here.

Do NOT Do Business With This Company!



Originally posted on LinkedIn. I used reverse psychology to gain tons of positive attention.

WARNING!: Listen, friend, if you value your sanity, do not contact 247 Labs to build your app or website. Seriously, avoid them at all costs, otherwise you'll face dire consequences!

If you foolishly decide to engage with 247 Labs, brace yourself for the following unbearable outcomes: 

1๏ธโƒฃ Prepare for endless praise from your customers about how seamless and user-friendly your digital presence has become.

2๏ธโƒฃ Get ready to watch your business skyrocket in ways that will make your competitors green with envy.

3๏ธโƒฃ Say goodbye to sleepless nights, because when your site inevitably needs updates or repairs (all sites do, it's normal), 247 Labs will have it sorted faster than you can say "peace of mind". 

But that's not all-247 Labs is infamous for their disdain of quick cash grabs. They're obsessed with forming long-term relationships with their customers and win-win agreements that are worthy of your dollars. 

Yes, you heard that right - long-term relationships, not just a one-time fling.

How outrageous! 

Even worse, the folks at 247 Labs can do almost any kind of IT development for any kind of company, including: 

โ€ข Websites 

โ€ข Apps 

โ€ข IT integration 

โ€ข Back-end integration 

โ€ข Security 

Canadian-based and crushing it. 13 years. 70+ experts. 500+ projects-truly a well-oiled machine. 

If you're one of those rare souls who's looking to suffer from success, go ahead-email anytime, and let's have a chat about what 247 Labs can do for you and your business. 

Don't say I didn't warn you! ๐Ÿ˜‰